I just passed the exam for Inbound Marketing Certification from Hubspot! My client Jackie Clews, at Digital Marketing Direction, encouraged me to gain certification to help the team in my blogging responsibilities as well as with their other inbound efforts. I’ve been delighted to work with them across several clients and blogging requirements: real estate, audiovisual installation, and now nonprofit fundraising. So it was interesting to explore this certification process.
Hubspot provides the #1 marketing platform, with over 11,000 customers across 70 countries with analytics, SEO, automation, social media, and email systems for helping your business attract visitors, convert them to leads, close the sale, and then delight them as your customers. This inbound methodology is shown in the image nearby, courtesy of the Hubspot Academy.
My big part of this effort is with the remarkable content that I’m providing through my blog posts! People hear about it on social media, email, and other methods and then show up to read, learn, and apply the insight they receive to their problems. Nice to help. But just as nice to better understand the entire process.
Once they have this information, and we start building a conversation, they are more likely to want to know more about the organization and our services/products. That where the conversion process comes into play.
I also like Hubspot’s buyer’s journey chart, which you can also see nearby. You may need to click on it to see the information more clearly. It’s really a model for considering what types of content needs to be provided at each stage of the buyer’s journey to help them through the process leading to a wise purchase decision.
The training consisted of 11 videos, each about 30 minutes in length. They covered:
- The essentials of the inbound strategy
- Optimizing your website
- Fundamentals of blogging (my favorite)
- Amplifying content with social media
- Creating content with a purpose
- Anatomy of a landing page
- Perfecting the conversion process
- Sending the right email
- Power of smarketing (sales and marketing)
- Taking sales inbound
- Cultivating happy customers
As you can see it was very comprehensive. It was also engaging, quite thorough, and provided superb insight. Then, as noted above, all that ended with a 60-question examination, which was no easy task. Glad I passed and delighted that I was able to expand my knowledge substantially.
Yet one more step in my PathForeWord. I hope that you’re taking this type of step in your own PathForeWord. Step out and learn something new. Then, tell us about it.